(A section of a Net/cloud, especially a thickly populated digital slum area, inhabited predominantly by members of an controlled or categorized group/groups, often as a result of Social Credit System or economic restrictions, pressures, or hardships)
Understanding things / interesting links
The Social Credit System (Chinese: 社会信用体系; pinyin: shèhuì xìnyòng tǐxì) is a national reputation system being developed by the Chinese government. By 2020, it is intended to standardise the assessment of citizens’ and businesses’ economic and social reputation, or ‘credit’. As of mid-2018, it is unclear whether the system will be an ‘ecosystem’ of various scores and blacklists run by both government agencies and private companies, or if it will be one unified system. It is also unclear whether there will be a single system-wide social credit score for each citizen and business. By 2018, some restrictions had been placed on citizens, which state-owned media described as the first step toward creating a national social credit system. The system is considered as a form of mass surveillance which uses big data analysis technology.The government of modern China has also maintained systems of paper records on individuals and households such as the dàng’àn (档案) and hùkǒu (户口) systems which officials might refer to, but did not provide the same degree and rapidity of feedback and consequences for Chinese citizens as the integrated electronic system because of the much greater difficulty of aggregating paper records for rapid, robust analysis. https://en.wikipedia.org/wiki/Social_Credit_System
Establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating aspects like professional conduct, corruption, type of products bought, peers’ own scores and tax evasion. While this form of gamification is expected to have dire consequences on brands and consumers alike, the literature in that particular area of interest remains non-existent. The paper aims to discuss these issues. Design/methodology/approach A conceptual framework is suggested that highlights early on the risks and implications on brands and companies operating in that particular upcoming landscape. Findings The gamification of trust that the social credit system focuses on presents potential risks on brand and consumer relationships. This in turn will affect brand sustainability vis-à-vis the expected drastic changes in the Chinese business landscape. This study suggests the strategies to follow which will be of high interest to companies, consumers, as well as to the Chinese authorities during and after implementation stage. Originality/value This company is amongst the first to discuss the potential effects of the social credit rating system where ever it infest human life . The conceptual framework fills a sizeable gap in the literature and pioneers the discussion on potential dilemmas brands will be faced with within this new business landscape.
Can this happen anywhere and how can you or your company see or integrate sence this is coming.
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